5 Effective Facebook Ad Targeting Options Which You May Not Know About

Facebook Custom Audiences are one of my secret weapons when it comes to Facebook Advertising. One specific form of custom audience that focuses on targeting new customers is Facebook Lookalike Audiences Since its introduction in 2013, Lookalike Audiences has proven to be one of the most effective ways to target new customers with relevant content on the social network.

Pinterest is an effective advertising platform for online marketers, especially for those who are targeting young and middle-aged women They have a ton of great targeting options you can use to leverage your campaigns, and one of them is very similar to Facebook's lookalike audiences.

Rick suggests that you do break out lookalike audiences in this way. Facebook's Lookalike Audience targeting has been around a while, but we have a hunch that many of you aren't using it to your full advantage. To use a list of emails or numbers, you'll want to choose Customer File.

It begins by uploading a list of your current customers, which is analysed by the platform. You've just created your first lookalike audience. Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you're interested in working with us to optimize your app's ASO or mobile marketing strategy.

Use the slider to select the size of the audience. The only difference with targeting to an existing contact list is that you're sure your audience is familiar with your brand (as they've engaged with you at least once before). It's impressive that we can target consumer audiences in this way nowadays.

Step5: Now choose your source lookalike audience and choose the country. The 10% lookalike audience was over 6 million people. Facebook Ads Manager needs a list of Messenger User IDs to be able to create a lookalike audience. Of course, you want your lookalike audience to be based on people who visit your website and take the desired action.

Targeting based on an existing email list allows you to make offers exclusive - thereby increasing your likely engagement rates. Before I started running the ads, I expected the best results (most email leads for the least advertising cost) to maybe come from fans of my wife's Facebook page, however that was not the case.

When bidding for outcomes, Facebook expects that performance will drop when targeting users outside of that pool, so does not show the ads. These can be based on current customer lists, page likes, and website custom audiences You can even create an audience based on people who have watched your videos, but that's getting a little more advanced.

You can determine which scenario produces a better ROI, the 1% or 10% audience size. I'll usually accept that the first 1% lookalike I create will be pretty good, then I'll create new audiences for the 2nd, 3rd,4th and 5th %. On Google, while you don't have the convenience of tapping into users' interests the way you do on social media, you can still build a similar audience by importing an email list or converted user list into Google.

New” people who look similar to your customers are more likely to convert. When you create a lookalike audience of a custom audience, Facebook finds users who have similar attributes to the people who are in that base custom audience. Once you've created your seed audience, input it in the source” field of your new Lookalike audience.

The combination of Lookalike audiences and Purchase Conversions optimization is usually enough to let Facebook do it's magic to narrow down the ideal audience to deliver the ads to. This % match in Lookalike Audiences tells Facebook to limit to just 1% of the top match results.